CES 2018: Market Outlook For Mobile Phones And Accessories

- Jan 15, 2018-

Under the leadership of the manufacturers, the mobile phone and accessories market ushered in a new wave of waves. With the CES 2018 launched, many new technologies and products are displayed in front of people.

Below, let's summarize the market for handsets and accessories.


Developed markets are growing steadily

The developing market is growing rapidly

Mature industry


Volatile industry

Technical standards are constantly changing

Key statistics

Nearly 1.5 billion smartphones are sold worldwide in 2016

In 2016, the global smartphone revenue was 435.1 billion U.S. dollars

Between 2017 and 2021, the global smartphone market will grow 6% annually

2015-2025 global mobile phone accessories market will grow 6.9% annually

Industry Overview

Smartphones dominate the handset market and are expected to make up 90% of smartphone users in the United States by 2020.

Experts predict that as the developed countries reach a peak, the smart phone market will emerge as a transition. Developing countries will become the major engines of growth in the industry, with slow and steady growth in developed countries. The global compound annual growth rate (CAGR) is estimated at 6% for 2017-2021.

Accessories With the global proliferation of smartphones. Popular accessories include mobile power, cell phone case and wearable devices. It is estimated that the global market will have a CAGR of 6.9% from 2015 to 2025.

Industry dynamics

The popularity of multi-SIM devices in developing regions

The income and interest of new technologies in the Asia Pacific region are on the rise

Increase industry investment in high-demand mid-range equipment ($ 200-500)

The main growth area

Asia Pacific (excluding Japan)

Latin America

Middle East and Africa

Industry leader

Mobile phone and accessories market overview

What is a cell phone and accessories?

The phone allows users to make voice calls, send text messages and access the Internet through cellular (2G / 3G / 4G) networks. Smartphones support a wide range of applications, allowing users to take full advantage of the hardware and networking capabilities for communication, entertainment or other purposes.

The iPhone is one of the most iconic smartphones and one of the most popular smartphones, as well as Samsung and Huawei devices. Accessories such as the fuselage and mobile power extend the life of your smartphone, while fitness belts, retractable lenses and other products extend its capabilities.

Multi-SIM devices are popular in growing areas

Supporting multiple SIM cards in China, India and other developing regions has proven to be a popular feature. It allows consumers to avoid roaming charges, use the same cell phone for business and personal use, or choose a separate voice and data plan. Several vendors have locked in this trend and provided multi-card support for its flagship models, including Samsung, OnePlus, LG and Huawei.

Mid-range devices are becoming more popular

Moderately priced devices ($ 200-500) are gaining in popularity as they deliver performance comparable to that of high-end devices. As demand is expected to remain strong, OEMs are investing heavily in this area.

As the focus of growth shifts to developing regions, affordable Android devices will become even more important.

Affordable essential accessories are the most popular

In the accessory market, the most popular equipment protection and maintenance project. In 2014, protection cases accounted for 20.5% of the global mobile phone accessories market. The CAGR of the sector is estimated to be 5.9% in 2015-2025. The power sector is expected to grow at a compound annual growth rate of 9.0% during this period. The CAGR of the low-end parts market is estimated to be 7.2%.